It all began in 2008 when fashion designer Daria Dazzan and product designer Matteo Cibic joined to open a project called AAAAAAAAAA™, producing only ten one-of-a-kind suspender trousers per month for friends and special costumers in a tailor workshops in Italy. After two years, following an article on New York Times Style and the growing of the business, Daria and Matteo decided to develop a whole collection, working alongside artisanal tailor laboratories of north-east Italy. They called it 10A. 10A won the Who's on Next? Special Mention on 2011